Key points at a glance

• Why was ZAPF Garagen recognized by Google? Answer: Google recognizes ZAPF as a digital model company due to its innovative marketing strategy and successful digital transformation.
• What makes ZAPF Garagen a digital pioneer? Answer: The combination of over 120 years of experience and modern digital tools such as the online garage configurator.
• What role does the garage configurator play? Answer: Customers can plan their dream garage directly online and choose ZAPF early on.
• How does digitalization contribute to growth? Answer: By using Google Ads, Performance Max, and an optimized customer journey, more qualified inquiries are generated.
• Who is behind the successful marketing strategy? Answer: ZAPF’s internal marketing team in collaboration with the agency Smarketer.
• What significance does the Google case study hold for ZAPF? Answer: It strengthens its position as an innovative company and underscores its digital expertise in the market.
• What does this recognition mean for ZAPF’s future? Answer: ZAPF plans to continue investing in digital solutions and expand its market position.
• What sets ZAPF Garagen apart as a company? Answer: Years of experience, high production volumes, and a strong market presence in Germany and Europe.

A company with a rich tradition and a pioneering digital spirit

For over 120 years, ZAPF Garagen has stood for “Made in Germany” quality. Its latest award from Google shows that the Bayreuth-based company is not only a leading manufacturer of precast concrete garages, but also a pioneer in digital customer engagement. The Google case study highlights ZAPF’s modern marketing strategy. It also features the new digital garage configurator, which lets customers design their ideal garage online. This mix of experience and innovation convinced Google to present ZAPF as a best-practice example.

Digitalization as a Growth Driver

“Performance Max, Search, and our new configurator have been crucial to our growth. We’ve been able to significantly increase the number of high-quality inquiries and win over many customers directly online,” explains Kevin Kienle, Head of Marketing at ZAPF Garagen.

Through this consistent digitalization of the customer journey, ZAPF is able to drive new momentum even in a challenging market environment and extend its lead over competitors.

Strong Partnership

Another key to success was the collaboration with the agency Smarketer, which supported ZAPF with its expertise in campaign management. Together, they succeeded in combining modern technologies with clear strategic planning—a combination that Google highlights as exemplary.

A Sign of Things to Come

This award is more than just a marketing success. It shows how a long-established medium-sized company uses digitalization to strengthen its future position. ZAPF Garagen plans to keep developing new digital offerings. The goal is to secure its market position in the long term.

About ZAPF GmbH:

With more than 450,000 garages produced and assembled, ZAPF GmbH in Bayreuth (Upper Franconia) is an expert in precast concrete garages in Germany and Europe. Founded over 120 years ago as a construction company, it has more than 60 years of experience in manufacturing concrete garages. Today, the company is fully specialized in this field. ZAPF has four production sites in Germany: in Weidenberg and Baar-Ebenhausen (Bavaria), in Neuenburg am Rhein (Baden-Württemberg), and in Dülmen (North Rhine-Westphalia). The delivery area covers southern, central, and western Germany, as well as parts of France and Austria. More information is available at www.zapf-garagen.de.