Following the successful relaunch of the websites for Germany, Austria and garage modernization, ZAPF GmbH is now expanding its digital presence internationally. With the launch of the French website and an English language version, the company is responding to the growing demand from other European countries and will offer customers even more service and comprehensibility in future – without any language barriers.
The focus here is on the consistent continuation of the new brand identity. The French site has also been fully integrated into the modernized design and navigation concept. Visitors benefit from a clear structure, fast loading times and intuitive user guidance – both on desktop and mobile. This makes access to product information, service offerings and contact options even easier and more direct.
Special attention is paid to customer proximity: the French website provides comprehensive information about the range of prefabricated concrete garages, delivery areas and services in France. At the same time, the English version ensures that even international interested parties without any knowledge of German can get an easy introduction to the product portfolio and the corporate world. This facilitates communication across national borders – a real added value for property developers, investors and private customers alike.
An additional service highlight is the new French-language chatbot, which supports visitors with initial questions. It answers basic questions directly in French, makes it easier to find your way around the website and enables even faster contact – for an all-round improved digital user experience.
“With the new language versions, we are also creating transparency and trust beyond our core markets. We want every customer to understand our services – regardless of the language. This is an important step in our digital brand strategy,” emphasizes Kevin Kienle, Head of Marketing and Service Center.
The new language versions are part of the company’s overarching digital strategy, which focuses on a strong, uniform brand image and an optimized user experience. This sets the digital course for a future in which service quality, internationality and user-friendliness go hand in hand – and customers in every market can be reached quickly, easily and comprehensibly.
About ZAPF GmbH:
With more than 450,000 garages now produced and installed, ZAPF GmbH, based in Bayreuth in Upper Franconia, is the expert in prefabricated concrete garages in Germany and Europe. Founded over 120 years ago as a construction business, the company already has over 60 years of experience in the production of concrete garages and has now specialized entirely in this area. ZAPF produces at four locations in Germany: in Weidenberg and Baar-Ebenhausen in Bavaria, in Neuenburg am Rhein in Baden-Württemberg and in Dülmen in North Rhine-Westphalia. The traditional company’s delivery area covers southern, central and western Germany as well as parts of France and Austria. You can find out more about ZAPF at www.zapf-garagen.de.
