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ZAPF GmbH focuses on digital brand image: new websites for roof and modernization

Darstellung der ZAPF Website auf Laptop und Smartphone mit geöffneter Garagenansicht.

The company presents its modernized websites for Germany, Austria, and garage modernization. The relaunch focuses on a uniform brand image, modern user guidance, and digital service offerings.

With the launch of the new websites for Germany, Austria, and garage modernization, the company is consistently driving forward its digital development. The aim of the relaunch is to offer customers a contemporary platform that combines information, service, and contact options in a uniform, modern environment.

The project focuses on the comprehensive modernization of the digital presence. The new pages feature a clear, consistent visual language, a uniform design, and intuitive menu navigation. The revised architecture makes navigation easier and ensures that visitors can access the relevant content more quickly. This creates a consistent brand image across all countries that digitally reflects the company’s values and identity.

The functionality has also been noticeably expanded. An optimized chatbot provides support with initial questions, an expanded knowledge database provides additional information, and the improved contact options enable even more direct communication. The new structure of the pages allows customers to access information more efficiently. A particular focus was placed on mobile use: the presentation and user-friendliness were specifically optimized for smartphones and tablets.

 

“The new websites are an important step in our digital strategy. They combine a clear, uniform brand image with our customers’ expectations of transparency, service, and user-friendliness. We are thus creating a digital basis that strengthens our markets in Germany and Austria as well as the area of garage modernization,” explains Kevin Kienle, Head of Marketing and Service Center.

The French website and an English version will go online later in the year. With the French version, the existing site will also be integrated into the new brand image and the modernized system architecture. The English version is intended as a service supplement to reach users who do not speak German. The focus remains clearly on the core markets of Germany, Austria, and France.

With the relaunch, the company is setting the course for a digital future in which service quality, user-friendliness, and brand strength go hand in hand. For customers, this means an even better user experience and quick access to all relevant information and services.

 

About ZAPF GmbH:
With more than 450,000 garages produced and installed to date, ZAPF GmbH, based in Bayreuth, Upper Franconia, is the expert in prefabricated concrete garages in Germany and Europe. Founded over 120 years ago as a construction business, the company already has over 60 years of experience in the production of concrete garages and has now specialized entirely in this area. ZAPF produces at four locations in Germany: in Weidenberg and Baar-Ebenhausen in Bavaria, in Neuenburg am Rhein in Baden-Württemberg, and in Dülmen in North Rhine-Westphalia. The traditional company’s delivery area covers southern, central, and western Germany as well as parts of France and Austria. You can find out more about ZAPF at www.zapf-garagen.de.