High praise for ZAPF Garages: Google has featured the long-established company in an official case study. In doing so, the international technology group recognizes the digital innovation and successful growth of a leading garage manufacturer.
A company with a rich tradition and a pioneering digital spirit
For over 120 years, ZAPF Garagen has stood for “Made in Germany” quality. Its latest award from Google demonstrates that this medium-sized company from Bayreuth is not only a market-leading manufacturer of precast concrete garages but also a pioneer in digital customer engagement.
The case study published by Google focuses on ZAPF’s modern marketing strategy as well as the new digital garage configurator, which allows customers to design their ideal garage directly online. This combination of experience and innovation convinced Google to feature ZAPF as a best-practice example.
Digitalization as a Growth Driver
“Performance Max, Search, and our new configurator have been crucial to our growth. We’ve been able to significantly increase the number of high-quality inquiries and win over many customers directly online,” explains Kevin Kienle, Head of Marketing at ZAPF Garagen.
Through this consistent digitalization of the customer journey, ZAPF is able to drive new momentum even in a challenging market environment and extend its lead over competitors.
Strong Partnership
Another key to success was the collaboration with the agency Smarketer, which supported ZAPF with its expertise in campaign management. Together, they succeeded in combining modern technologies with clear strategic planning—a combination that Google highlights as exemplary.
A Sign of Things to Come
This award is more than just a marketing success: it demonstrates how a long-established medium-sized company is leveraging the opportunities of digitalization to position itself strongly for the future. With an eye to the future, ZAPF Garagen intends to continue developing new digital offerings and thus secure its market position for the long term.
About ZAPF GmbH:
With more than 450,000 garages produced and assembled to date, ZAPF GmbH, based in Bayreuth in Upper Franconia, is the expert in precast concrete garages in Germany and Europe. Founded over 120 years ago as a construction company, the company has more than 60 years of experience in the manufacture of concrete garages and has now specialized entirely in this field. ZAPF has four production sites in Germany: in Weidenberg and Baar-Ebenhausen in Bavaria, in Neuenburg am Rhein in Baden-Württemberg, and in Dülmen in North Rhine-Westphalia. The long-established company’s delivery area covers southern, central, and western Germany, as well as parts of France and Austria. You can find out more about ZAPF at www.zapf-garagen.de.
